How it works

You will frequently hear us say that we can help "End global poverty. Faster." A bold statement, but what does it mean, really? If you're serious about it, it means you have to approach the problem in a whole new way.

You have to believe in new things. You have to make each step work smarter, not harder. And you have to ignite the passion we believe is inherent in every human being on earth.

We call this approach the "Multiplier Effect." Everything it touches is compounded and transformed for good. Every act creates a new chain of good that reaches well beyond any physical constraint.

When you give your money to OptINnow, we call that "funding a loan" for good reason. We don't just hand that
money off to a person in need. We use it to empower entrepreneurs. With greater support in hand, businesses grow. Entrepreneurs hire others in the community, allowing them to provide for their individual families, affecting change where it is needed most. We look for people with the passion to make a difference and a vision for success. We train them on business principles that help them work their way out of poverty.

But even this alone doesn't end global poverty faster. It's a matter of starting something bigger than you are. Starting something that never ends. Everything you do compounds. Every person you touch expands. The multiplication is exponential, reaching more families and transforming more lives.

The Multiplier Effect isn't about money. It's about people. It's about taking a simple tool like a donation and empowering an entrepreneur. That person makes an impact on the community: church, school, bank, store… you name it. Those outcomes seed larger outcomes. Our repaid loans in turn help more entrepreneurs. And you have the power to start it all.

And the next thing you know, we do "End global poverty. Faster."